And the fish go "ooh look at that newfangled gadget! I must eat it!" Yeah right.
You do know lures are designed to catch fisherman....not fish, right?
Don't get it twisted....I'm Poboy....remember? Those lures cost me $30. But I've been around the block a time or two....and there's one specific lake I bought these for. I'm tempted to take the hooks off...

because basically, I think the fish are just buried up in cattails so deep I can't get to them....and just locating them would be all I'd need.....
But....what they do...WILL enhance their ability to catch....errr...lure fish! I have seriously caught tons of fish! One day alone...I estimate well over 100lbs. of largemouth bass in a day. Crappie? Many, many 20-30lb strings easy....don't get me started on catfish...200lbs. in a day.....and white bass....well...I don't have enough fingers and toes.
EDIT: Notice I said :"estimate" on the largemouth? While "strings" on the crappie? It's because I released all the largemouth, while the crappie and catfish are what I kept....(which doesn't include what I released! )
Double Edit: I remember being on Spring break..and my reel malfunctioned...so...not having enough money for a Zebco 33...I bought a 202....at the end of the day....the gears were totally stripped out from catching sandies (white bass). So I scrounge up enough money for another....yep
..good for one day! The third day....I'm thinking....dang! Coulda bought a 33! ...as I bought another 202....but hey! When you can go catch a hundred + fish with the money in your pocket....or wait????