It is best to be mounted inward. Why? Because it's a symmetric belt and the drive sheave moves toward the engine when engaging. The driven sheave should also move in the same direction as the drive sheave to reduce side load/torsional stress on the belt. (That's just my guess I really don't think it matters that much).
You can get a 40 series with a yellow spring and run it the same way you would on a 30 series with the proper symmetrical belt. A red spring will allow it to run with the spring inward. If you replace the spring, you must so preload it so the cam rests on the correct side of the wear tabs based on driven orientation/spring color